As reports of lackluster sales of mid-calorie soda Coca-Cola Life have surfaced in the UK, it appears that the stevia-and-cane sugar-sweetened beverage has not set the world on fire in the US either, with sales peaking in March 2015 and steadily falling...
Stevia-and-sugar-sweetened Coca-Cola Life is rolling out nationwide this month following trials in The Fresh Market stores in four US states. But Coca-Cola has declined to comment on a new report claiming that it has already proved to be an “undeniable...
'The feedback we received appears to be merely satisfactory or mixed'
Initial feedback suggests the US debut of Coca-Cola Life has been “lackluster”, with staff in some of the first stores to feature the product reporting “satisfactory” sales, but nothing to set the world on fire, says Ali Dibadj, senior analyst at Sanford...
US version of Coca-Cola Life has 60 calories per 8-oz glass bottle
Stevia-and-sugar-sweetened Coca-Cola Life is making its US debut this week following successful launches in Latin America and the UK. But will it bring a surge of new - or lapsed - consumers to the cola category and help to reverse the flagging fortunes...
Coca-Cola has confirmed that the sugar level in its new stevia-sweetened beverage Coca-Cola Life may vary considerably in different markets, with the UK version containing a lot more calories than the version sold in Argentina, for example. Meanwhile,...
Coca-Cola Life - a stevia-sweetened cola with 50% less sugar than regular Coke - will be introduced into other markets this year following a successful debut in Argentina and Chile.
While the zero-calorie natural sweetener stevia is now used in scores of high-profile brands from Sprite Select to Vitamin Water Zero, the only top-tier cola brand to try it to date has been the Australian formulation of Pepsi Next, which has 30% less...
